About Us

Our Story

Every cat and dog is unique. Their nutritional needs are just as unique.

This simple belief has guided us for more than five decades. Our journey began in 1968 with a single question: what if we could design nutrition as precisely as nature designed each breed? What if the food we feed our pets could be built around their exact needs — their size, their coat, their energy, their stage of life, even the shape of their jaw?

From that question, a movement was born. We grew from a small team of passionate nutritionists into a global community of more than 8,000 employees, veterinary specialists, and researchers — all united by one purpose: helping cats and dogs live healthier, happier lives through precise nutrition.

Today, our formulas are trusted in over 100 countries, recommended by veterinarians worldwide, and loved by millions of pet parents who see the difference in their best friend's eyes, coat, and energy.

Our Philosophy

We call it the Pet First Philosophy. It means that everything we do — every recipe we develop, every ingredient we source, every bag we fill — begins and ends with one question: what is best for the cat or dog?

We believe that:

• Precision over generalization. A Great Dane and a Chihuahua are both dogs, but their bodies, joints, and metabolisms could not be more different. So why should they eat the same food?
• Science over guesswork. Every formula is developed with veterinarians and nutritionists, then tested and refined with years of feeding research.
• Transparency over mystery. You should always know exactly what is in your pet's bowl and why it is there.
• Health over habit. We do not chase trends. We chase outcomes — visible vitality, healthy digestion, a glossy coat, and more years of tail wags.

What We Believe In

Respecting Every Pet's Unique Needs

No two pets are the same. Age, breed, size, lifestyle, and health status all shape what a cat or dog needs from its food. Our recipes are built to respect those differences — from growing kittens to senior companions, from toy breeds to giant breeds.

Providing Health Through Precise Nutrition

We match every nutrient to a specific need: balanced calcium for growing bones, omega-3 fatty acids for skin and coat, prebiotic fiber for digestion, controlled energy density for healthy weight. Every ingredient earns its place in the bowl.

Constant Curiosity About Cats and Dogs

We are lifelong students of our furry teachers. We observe, we measure, we learn — and we turn that knowledge into better, safer, more effective nutrition with every passing year.

Quality and Safety at the Heart of Everything

Safety is not a department. It is a culture. Every batch is subject to rigorous quality control, from ingredient sourcing to final packaging, because the pets who eat our food deserve nothing less.

Supporting Responsible Breeding

Healthy pets begin before they are born. We work with breeders and veterinarians to support responsible breeding practices and give every puppy and kitten the strongest possible start.

Our Core Promises

Every product we create is:

• Science-Backed — Developed with veterinarians and refined through feeding research
• Precisely Formulated — Tailored to breed, age, size, and specific health needs
• Transparent — Clear, honest labeling with no hidden surprises
• Quality-Controlled — Rigorous safety checks at every step of production
• Accessible — Premium nutrition delivered free, worldwide, at a fair price

Our Nutrition Science

What Makes Precise Nutrition Different

Standard pet food asks: what does a "typical" dog or cat need? We ask: what does YOUR dog or cat need? The difference is everything.

Designed Around Real Bodies

We study how each breed eats, chews, and digests. A brachycephalic dog with a flat face needs a kibble shaped for easy gripping. A long-haired cat needs fiber to manage hairballs. A giant breed needs joint-supporting nutrition from puppyhood. These are not marketing details — they are the difference between food that fills a bowl and food that fuels a life.

Join Our Journey

Whether you are welcoming a new puppy into your home, helping a senior cat age gracefully, or supporting a pet through a health condition, we are here with the science, the care, and the nutrition to help you do it brilliantly.

Explore our range, talk to your veterinarian, and discover what precise nutrition can do for the family member who greets you at the door every day.